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Currently, when I’m not writing (features, plus a book in progress) or copywriting for forward-thinking campaigns, I’m working on social impact and eco innovation concepts.

Previous projects include:


A range of consciousness-raising concepts with Jamie Catto of 1 Giant Leap

What About

“Nina has a gift to expand and progress ideas with intelligence and empathy – she picks up the essence of a concept immediately and often helped me bring into focus and action my most embryonic ideas.” – Jamie Catto, 1 Giant Leap


Nueluxe: established to promote those who marry luxury with sustainability and are making at least one exceptionally good environmental or social contribution. ‘Nueluxe’ – a new term for a redefined luxury lifestyle, rooted in a new global economy which values people and planet more highly than the profit they produce.
Throughout 2011-2012/13, we found, assessed (based on the three elements of sustainability as reflected in the nueluxe stamp) and told the stories of some of the most beautiful, innovative and life-enriching enterprises from around the world..

Nueluxe press coverage - eFinancial News

Nueluxe featured on the Guardian…

Nueluxe featured in the Guardian

Nueluxe featured on the Guardian ii.


Luxury Redefined, working alongside Mike Betts (AKQA) and Mark Holt (8VO) for their Better Thinking consultancy. From late stage product development and branding, to PR and press liaison, I worked with these talented design brains wherever words were required.

‘Premium knitwear label, John Smedley, looks set to become a leading pioneer in ethical dressing in the 21st Century. They have joined forces with Better Thinking Ltd. and following two years of extensive global research and development, the Luxury Redefined t-shirt is born. Being hailed as the most eco-friendly and socially positive t-shirt to date, the organic, fair trade cotton is ethically sourced from Peru and left un-dyed while the mill is powered by renewable energy. “We have always tried to minimise our impact on the environment in everything we do,” says John Smedley’s Brand Manager, Dawne Stubbs. For those who like their luxury to come with a conscience, make the ‘world’s most perfect t-shirt’ one of your wardrobe staples.’ – Harpers Bazaar.
The Luxury Redefined product was sold at Selfridges and online at

Luxury Redefined


Love in the Sky – a collaboration with the Institute of Contemporary Arts
We asked some of the most innovative artists of our generation to work with emerging creatives to capture what love looks like. All the pieces of artwork were auctioned to raise funds for Coram’s art therapy division and their work with vulnerable youngsters. The artists involved all worked for free and were great to work with.


Love Seed by Leah Wood & Ada Zanditon

Love Seed by Leah Wood & Ada Zanditon


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